In India, the telecom players along with the government are investing in improving the infrastructure connectivity in rural regions to offer their services. GPRS usage is expected to go up significantly. Just digitize them e.
One of the key factors that will further enhance the ecosystem is developing these services, considering the hybrid demographic segmented market, which prefers consuming content and accessing device in the local language; so localisation within a device would be the key.
With plenty of avenues taking the role of growth drivers, here we have an industry to scale up to unprecedented heights.
MVNO is seen as a natural progression towards enhancing free market principles and contributing to the efficient use of existing telecommunication infrastructures.
Similarly data revenue is shown as a separate revenue stream by some operators. The rising demand for various banking methods, mobile money, and mobile wallets are driving the m-commerce growth.
Creating Experiences - A Paradigm Shift to M-Wallets Couple of years back, when there was a lack of supporting infrastructure, mobile wallets had started with just mobile rechargers and offline payments at physical stores.
Mobile VAS is now emerging as one of the areas which will provide huge opportunity to the telecom operators to improve the top line. Local Content Development of local content, which is predominantly non-existent as for now, would draw in a lot of customers.
Rajat K Mukarji, chief corporate affairs officer at Ideal Cellular Ltd said, With plethora of devices, different OS and varying screen sizes and pixels, delivery of VAS services varies from person to person.
Tweet New Delhi, July Also shown are the existing players in these different categories. MVNO is seen as a natural progression towards enhancing free market principles and contributing to the efficient use of existing telecommunication infrastructures.
Increase in User Base On an average basis, about 21 Million mobile subscribers are being added every month. The mobile digital services market in India has tremendous potential to grow and with constant innovation, it has been catapulting the digital service ecosystem with steady pace and innovative product incubations.
Local Content Development of local content, which is predominantly non-existent as for now, would draw in a lot of customers. Industry has realized this and making changes in their communication strategy. But today, with a major revolution afoot across India, consumers of the 21st century have become even more tech-savvy and are aware of the changing trend.
VAS vendors have to be consistently focused on delivering the best content across digital platforms.
The event provided unique insights into the VAS market and in-depth analysis of mobile value added services market in India, drivers and restraints as well as growth opportunities.
M-Commerce has got tremendous growth opportunity in India. Shape of things to come We are in an era where the mobile phone is not just a communication tool, but it is also used as a clock, music system and a PC.
Today, the telecom players are working towards improving the quality of services and better offering strategies to acquire and retain the customers. We are witnessing an era when users buy mobile phones not just to be in touch, but to express themselves, their attitude, feelings and interests.
Also shown are the existing players in these different categories. From playing games and listening to music, to keeping a tab on astrology and checking their bank balance, to reading news headlines and surfing the internet, the Indian mobile user has created a platform of boundless growth for the VAS, in the market.
Entry of new operators, particularly the Foreign Service Providers, is further affecting the top line growth for the industry where the tariff rates have already hit the bottom levels. To sum up, in the back drop of declining revenue trend, VAS will emerge us one of the key revenue generating areas for telecom operators.Mobile VAS: Riding the next wave of growth for digital India By Vineet Singh, Head - Digital Services, Intex Technologies Headquartered in New Delhi, Intex is.
Mobile VAS in India, August Mobile VAS access modes The growth of MVAS market is dependent on the various modes available to the end consumer for accessing MVAS.
Presently, the modes of MVAS access can be classified as: Short Message Service (SMS) Platform SMS was the first mode introduced for accessing MVAS.
According to Technavio analysts, one of the key factors contributing to the growth of the global mobile value-added services (VAS) market is the rapid increase in smartphone penetration.
Stay up-to-date with global Mobile VAS 3G Applications market research offered by HTF MI. Check how key trends and emerging drivers are shaping this industry growth. Mobile Value Added Services (MVAS) have assumed significant importance in recent times due to the rapid growth in wireless subscriber base.
They have enhanced the utility of mobile phone as a powerful medium to deliver information viz., News, Entertainment, Advertisement, Music, Games, Commerce, Education and Health.
Mobile VAS (Value-Added Services) in India: A brief insight - Part II Team YS & admin An astounding rise – can best describe the growth of the Mobile Phone market in India over the past decade.Download